From Search Rankings to AI Answers: The New Marketing Playbook for eLearning Providers
By 2026, the world of conventional SEO will have given way to AI-enabled searches. Google, Bing, and ChatGPT are now offering direct answers to users’ questions without even a single click on a link to a website. The introduction of AI-enabled searches such as Google’s AI Mode and Search Generative Experience (SGE), which offers conversational…