The Superiority of Authenticity Over Perfection in Marketing
86% of consumers state that authenticity is a key factor in deciding which brands they like and support, 20% of people have unfollowed brands on social media due to perceived inauthenticity, and 79% of consumers report that user-generated content (UGC), which often embraces imperfection like unfiltered photos or raw stories, highly impacts their buying choices,…
