Fashion PR is often credited with shaping brand identities and influencing consumer perceptions. It involves activities such as organising events, managing media relations, and utilising social media to promote fashion brands. By crafting compelling narratives and maintaining positive public images, fashion PR professionals connect brands with their target audiences, ensuring relevance in a fast-paced industry….
Over 1 billion people worldwide live with a mental health condition, according to the World Health Organisation (WHO). In the United States, an estimated 23% of adults, or more than 60 million people, reported experiencing a mental illness last year. Mental health challenges vary by age and gender, with young people increasingly affected and women…
Fashion is a significant medium of self-expression, enabling individuals to communicate identity, values, and personality without verbal interaction. However, the fashion industry’s influence on body image and self-esteem is substantial and not always constructive. In recent years, fast fashion brands such as Shein, Temu, and Fashion Nova have risen in popularity due to their low-cost…
The rapid sell-out of fashion items following influencer endorsements on social media exemplifies the transformative impact of influencers on fashion public relations. The focus has shifted from traditional methods to digital platforms, where authenticity, personal connections, and rapidly evolving trends drive brand success. According to a report from ZillionDesigns, Gucci’s #GucciModelChallenge is an example of…
