Fashion PR is often credited with shaping brand identities and influencing consumer perceptions. It involves activities such as organising events, managing media relations, and utilising social media to promote fashion brands. By crafting compelling narratives and maintaining positive public images, fashion PR professionals connect brands with their target audiences, ensuring relevance in a fast-paced industry….
In today’s digital world, hospitals are not considered successful solely by professional workers or good treatment; they are also determined by their trust, transparency, reputation, and loyalty toward patients. What is healthcare public relations? Healthcare public relations shapes how healthcare organisations can build trust and communicate with the people they serve. Healthcare PR employs two…
While 78% of organisations employ AI in at least one business function, sustainable competitive advantage increasingly depends on specialised industry expertise rather than general AI capabilities. Domain-Specific Language Models (DSLMs) offer significant strategic value in enterprise AI by providing higher accuracy, better compliance, and lower operational costs in specialised, high-stakes applications compared to general-purpose models….
Instagram offers small businesses a unique opportunity to build credibility and trust through direct engagement with over 1 billion active users. By leveraging the platform’s vast audience, small enterprises can strengthen their presence and connect authentically with potential customers. Trust comes from within. To gain people’s trust, you need to show the real you. People…
In 2025, successful link building for PR blogs focuses on earning high-quality, relevant backlinks through valuable content and genuine media relationships rather than manipulative tactics. The key is to position your blog as an authoritative and trustworthy source of information that journalists, bloggers, and other publishers naturally want to cite. To understand how this works,…
Search Engine Optimisation has been divided into two categories, On-Page and Off-Page SEO. Both are needed for high visibility and rank in blogs and websites, but they’re like two sides of a fence. On-Page SEO Simplified On-page SEO involves factors you control directly on your website to improve relevance and user experience. Eg, content optimisation,…
Public relations extends beyond communication, focusing on strategically promoting products, services, or brands to increase revenue, boost brand awareness and engagement, and generate qualified leads. By effectively positioning a brand through media relations wins, PR can enhance awareness and consideration, ultimately leading to conversion and measurable revenue outcomes. To translate these objectives into actionable strategies,…
