Category: Crisis

 A widely circulated viral video has ignited a firestorm of online criticism directed at the bakery chain Cinnabon, following a shocking racist outburst by an employee at one of its Wisconsin locations. The incident, captured on a TikTok video that quickly went viral, has prompted outrage across social media platforms. The incident began when a…

A crisis can devastate a business’s reputation, finances, and operations through lost trust, sales decreases, legal action, and disruptions. Preparedness is vital for survival, as crises can damage your reputation in minutes. What is crisis management in public relations? Crisis management in public relations is the process of preparing for, responding to, and recovering from…