Crisis Management in Public Relations
A crisis can devastate a business’s reputation, finances, and operations through lost trust, sales decreases, legal action, and disruptions. Preparedness is vital for survival, as crises can damage your reputation in minutes. What is crisis management in public relations? Crisis management in public relations is the process of preparing for, responding to, and recovering from…
Artificial Intelligence in Strategic PR
Artificial intelligence is a valuable asset in PR, managing data-intensive and repetitive tasks. AI efficiently handles media monitoring, press release drafting, and social media scheduling, enabling professionals to focus on relationship building, ethical judgment, and creative storytelling. AI is transforming PR by introducing new approaches to measurement, automation, and strategy, while also raising important ethical…
Public Relations and Its Impact on Market Positioning
Public relations extends beyond communication, focusing on strategically promoting products, services, or brands to increase revenue, boost brand awareness and engagement, and generate qualified leads. By effectively positioning a brand through media relations wins, PR can enhance awareness and consideration, ultimately leading to conversion and measurable revenue outcomes. To translate these objectives into actionable strategies,…
How Social Media is Redefining Modern PR
PR professionals have been provided a new tool and strategy for engaging with audiences, managing brand reputation, and measuring campaign success. Social media is redefining modern Public Relations (PR) by shifting it from a traditional, one-way communication model to a dynamic, interactive, and real-time conversation. Boeing’s Ongoing Safety Concerns (2024-2025) Boeing faced a significant…
How Influencers Are Shaping the Future of Fashion PR
The rapid sell-out of fashion items following influencer endorsements on social media exemplifies the transformative impact of influencers on fashion public relations. The focus has shifted from traditional methods to digital platforms, where authenticity, personal connections, and rapidly evolving trends drive brand success. According to a report from ZillionDesigns, Gucci’s #GucciModelChallenge is an example of…
The Superiority of Authenticity Over Perfection in Marketing
86% of consumers state that authenticity is a key factor in deciding which brands they like and support, 20% of people have unfollowed brands on social media due to perceived inauthenticity, and 79% of consumers report that user-generated content (UGC), which often embraces imperfection like unfiltered photos or raw stories, highly impacts their buying choices,…
Smart Health Apps: Useful Resource or Privacy Risk?
While apps that track steps, monitor sleep, or provide medication reminders can improve daily health management, this article argues that the convenience they offer is often outweighed by significant privacy risks associated with personal data collection and sharing. According to a 2023 study published in the BMJ, 79% of popular health apps share unauthorised data…