In today’s digital landscape, social media is no longer a distribution channel; it is a reputation engine. Each platform serves a distinct purpose in how brands communicate, build trust, and influence decision-making. Businesses that succeed are not those that post everywhere, but those that understand how and why audiences use each platform and tailor their…
Over 1 billion people worldwide live with a mental health condition, according to the World Health Organisation (WHO). In the United States, an estimated 23% of adults, or more than 60 million people, reported experiencing a mental illness last year. Mental health challenges vary by age and gender, with young people increasingly affected and women…
Fashion is a significant medium of self-expression, enabling individuals to communicate identity, values, and personality without verbal interaction. However, the fashion industry’s influence on body image and self-esteem is substantial and not always constructive. In recent years, fast fashion brands such as Shein, Temu, and Fashion Nova have risen in popularity due to their low-cost…
In today’s digital world, hospitals are not considered successful solely by professional workers or good treatment; they are also determined by their trust, transparency, reputation, and loyalty toward patients. What is healthcare public relations? Healthcare public relations shapes how healthcare organisations can build trust and communicate with the people they serve. Healthcare PR employs two…
In 2026, confidential computing is becoming mainstream, driven by tighter data privacy regulations (like DORA and GDPR), the need for secure AI development, and increasing enterprise cloud adoption. This technology enhances privacy and compliance by securing data while it is in use through hardware-based Trusted Execution Environments (TEEs) According to a recent report by Everest…
While 78% of organisations employ AI in at least one business function, sustainable competitive advantage increasingly depends on specialised industry expertise rather than general AI capabilities. Domain-Specific Language Models (DSLMs) offer significant strategic value in enterprise AI by providing higher accuracy, better compliance, and lower operational costs in specialised, high-stakes applications compared to general-purpose models….
A widely circulated viral video has ignited a firestorm of online criticism directed at the bakery chain Cinnabon, following a shocking racist outburst by an employee at one of its Wisconsin locations. The incident, captured on a TikTok video that quickly went viral, has prompted outrage across social media platforms. The incident began when a…
In today’s fast-paced social media landscape, a single hashtag can quickly reshape a brand’s reputation. Hashtags offer opportunities for organic reach, engagement, and authentic connections, but they also carry risks if public sentiment turns negative. This can create immediate crises that demand skilled reputation management. To succeed online, brands must maintain an authentic voice and…
The AI model and assistant “Gemini” became the hottest search trend of 2025. Its widespread integration into core Google products moved AI from a niche topic to a pervasive part of everyday digital life. According to Google’s “Year in Search 2025” report, “Gemini” was the number one global trending search term. This reflected a pivotal…
Instagram offers small businesses a unique opportunity to build credibility and trust through direct engagement with over 1 billion active users. By leveraging the platform’s vast audience, small enterprises can strengthen their presence and connect authentically with potential customers. Trust comes from within. To gain people’s trust, you need to show the real you. People…
