Artificial intelligence is a valuable asset in PR, managing data-intensive and repetitive tasks. AI efficiently handles media monitoring, press release drafting, and social media scheduling, enabling professionals to focus on relationship building, ethical judgment, and creative storytelling. AI is transforming PR by introducing new approaches to measurement, automation, and strategy, while also raising important ethical…
Public relations extends beyond communication, focusing on strategically promoting products, services, or brands to increase revenue, boost brand awareness and engagement, and generate qualified leads. By effectively positioning a brand through media relations wins, PR can enhance awareness and consideration, ultimately leading to conversion and measurable revenue outcomes. To translate these objectives into actionable strategies,…
PR professionals have been provided a new tool and strategy for engaging with audiences, managing brand reputation, and measuring campaign success. Social media is redefining modern Public Relations (PR) by shifting it from a traditional, one-way communication model to a dynamic, interactive, and real-time conversation. Boeing’s Ongoing Safety Concerns (2024-2025) Boeing faced a significant…
The rapid sell-out of fashion items following influencer endorsements on social media exemplifies the transformative impact of influencers on fashion public relations. The focus has shifted from traditional methods to digital platforms, where authenticity, personal connections, and rapidly evolving trends drive brand success. According to a report from ZillionDesigns, Gucci’s #GucciModelChallenge is an example of…
86% of consumers state that authenticity is a key factor in deciding which brands they like and support, 20% of people have unfollowed brands on social media due to perceived inauthenticity, and 79% of consumers report that user-generated content (UGC), which often embraces imperfection like unfiltered photos or raw stories, highly impacts their buying choices,…
While apps that track steps, monitor sleep, or provide medication reminders can improve daily health management, this article argues that the convenience they offer is often outweighed by significant privacy risks associated with personal data collection and sharing. According to a 2023 study published in the BMJ, 79% of popular health apps share unauthorised data…
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