Instagram offers small businesses a unique opportunity to build credibility and trust through direct engagement with over 1 billion active users. By leveraging the platform’s vast audience, small enterprises can strengthen their presence and connect authentically with potential customers. Trust comes from within. To gain people’s trust, you need to show the real you. People…
In 2025, successful link building for PR blogs focuses on earning high-quality, relevant backlinks through valuable content and genuine media relationships rather than manipulative tactics. The key is to position your blog as an authoritative and trustworthy source of information that journalists, bloggers, and other publishers naturally want to cite. To understand how this works,…
Search Engine Optimisation has been divided into two categories, On-Page and Off-Page SEO. Both are needed for high visibility and rank in blogs and websites, but they’re like two sides of a fence. On-Page SEO Simplified On-page SEO involves factors you control directly on your website to improve relevance and user experience. Eg, content optimisation,…
A crisis can devastate a business’s reputation, finances, and operations through lost trust, sales decreases, legal action, and disruptions. Preparedness is vital for survival, as crises can damage your reputation in minutes. What is crisis management in public relations? Crisis management in public relations is the process of preparing for, responding to, and recovering from…
Artificial intelligence is a valuable asset in PR, managing data-intensive and repetitive tasks. AI efficiently handles media monitoring, press release drafting, and social media scheduling, enabling professionals to focus on relationship building, ethical judgment, and creative storytelling. AI is transforming PR by introducing new approaches to measurement, automation, and strategy, while also raising important ethical…
Public relations extends beyond communication, focusing on strategically promoting products, services, or brands to increase revenue, boost brand awareness and engagement, and generate qualified leads. By effectively positioning a brand through media relations wins, PR can enhance awareness and consideration, ultimately leading to conversion and measurable revenue outcomes. To translate these objectives into actionable strategies,…
PR professionals have been provided a new tool and strategy for engaging with audiences, managing brand reputation, and measuring campaign success. Social media is redefining modern Public Relations (PR) by shifting it from a traditional, one-way communication model to a dynamic, interactive, and real-time conversation. ​ Boeing’s Ongoing Safety Concerns (2024-2025) Boeing faced a significant…
The rapid sell-out of fashion items following influencer endorsements on social media exemplifies the transformative impact of influencers on fashion public relations. The focus has shifted from traditional methods to digital platforms, where authenticity, personal connections, and rapidly evolving trends drive brand success. According to a report from ZillionDesigns, Gucci’s #GucciModelChallenge is an example of…
86% of consumers state that authenticity is a key factor in deciding which brands they like and support, 20% of people have unfollowed brands on social media due to perceived inauthenticity, and 79% of consumers report that user-generated content (UGC), which often embraces imperfection like unfiltered photos or raw stories, highly impacts their buying choices,…
While apps that track steps, monitor sleep, or provide medication reminders can improve daily health management, this article argues that the convenience they offer is often outweighed by significant privacy risks associated with personal data collection and sharing. According to a 2023 study published in the BMJ, 79% of popular health apps share unauthorised data…
